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The Biggest
Loser
USA came with a brief containing the updated logo, chosen typeface and some color palettes. It was up to me to create a fluid system that worked on air and on social.
One of the cool things was that I got to create the logo for their different franchises for social media.
When I started making the title cards USA sent me some incredibly funny quotes that harkened back to the show that ran before. Below are two that would have been used before Law and Order SVU.
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