Discovery Networks
Discovery came looking to have three of their channels on air identity's updated. They wanted to update the look of each channel, keeping them unique; while at the same time having them unified under a consitent structure.
Left and right side lower thirds. These include options for sponsors, promo videos and special events that can break the border.
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Badges like lower thirds have options for sponsor and streaming cards along with special events that can break the border.
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Line ups allow for different line options and video or still. They play off of the badge shapes.
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Structure
Starting out we decided it was best to design a consistent structure for all designs to work around. The final structure is a modular one that allows for some variation for different purposes.
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The first item we took into account was that each channel had it's own font.
To get a feel for how these would all work we created a block system that all of the designs would work off of. All of the systems function on a multi-page structure that allow for information to have breathing room.
With a structure in place we moved on to designing the final looks and how they would function.
The structure allows for large show specific type, promos and has sponsor tag options.
